About Capslock Marketplaces
Capslock Marketplaces Private Limited is powering the next wave of Bharat-first innovations for the next billion users.
VoiceClub is India’s fastest-growing audio companion with 1 crore+ downloads, and Zinglish is an AI-powered English learning app with 20+ lakh downloads built for Bharat users.
Role Overview
This role is for a high-speed, high-creativity Tamil/Hindi Script Writer focused on 20–25 second Meta Ads, Instagram Reels, and YouTube Shorts.
The core expectation: you can think in hooks, trends, and desi emotion, and turn them into scroll-stopping ads that make people tap, listen, and install.
Responsibility
- Write 20–25 second Hindi/Tamil ad scripts for Meta Ads, Instagram Reels, YouTube Shorts, and other vertical-video platforms.
- Craft high-impact hooks that grab attention in the first 1–3 seconds and match current Reels/Shorts trends.
- Maintain speed: write 10–15 ad scripts daily with multiple angles and variations.
- Ideate fast: generate at least 10 hook lines within 2 minutes for any given brief.
- Track and use trending formats, dialogues, memes, and sounds from Shorts/Reels and similar platforms.
- Turn VoiceClub and Zinglish features into emotional, story-first, Bharat-focused narratives.
- Work closely with performance marketing, design, and video editors to align scripts with campaign goals.
- Test multiple creative angles (pain-solution, FOMO, social proof, aspiration, humor, etc.) and refine based on performance.
Requirement
- 1–3 years of Kannada content/script/copywriting experience for short-form, UGC-style, or creator-led video.
- Strong grip on Bharat audiences – Tier 2/3 language, humor, and daily life.
- Excellent Kannada (colloquial + clean) with light English mixing for urban/semi-urban users.
- Natural obsession with Reels/Shorts trends and how to plug brands into them.